1. Publish Regularly, Publish Quality, Publish Relevant
Regular, organic content is the name of the game people. Keep posting it, share it well.
2. Talk to your customers like people
It’s easy to forget sometimes from behind the mysterious veil of the internet, but you are talking to actual human people. People who have needs and wants and (almost always) feelings. Don’t talk to them like you’re a robot. Don’t talk to them like they’re a robot. It’s boring and oh so not sexy. Be clear and concise, by all means. But be informal, colloquial and conversational too.