As at early 2014, almost 50% of the entire world’s internet users are active on Facebook, with 12 million monthly users from Australia alone. The growth from ‘visual platforms’ has grown enormously in the last twelve months – Pinterest and Instagram saw growth of 88% and 74% respectively in 2013. And don’t be fooled – social media isn’t just for Gen Y. The increase in usage by 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.
Just some of the benefits of social media marketing:
- Increased exposure and visibility for your business
- Increased traffic to your website
- Increased engagement
- Improved search ranking
- Minimal set-up cost
- Reduced marketing expenses
- Increase in sales
- Building loyal fans by creating and nurturing relationships
- Lead generation stream
- Allows your customers to provide feedback and review your business or product
If you think it’s time your business got serious about Social Media, you need help getting a start or you’re looking for someone to take the entire process off your hands, contact me today to find out how Funky Monkey Media can help you and your business.